Ranktracker

Ranktracker: Website Redesign for an All-in-One SEO Platform Without Losing Search Rankings

A redesign of 100+ pages for a high-traffic SEO platform: clearer navigation, same SEO strength and speed, +2.5% conversion

Redesign a high-traffic website with 100+ pages, including home, feature, integration, pricing and about pages, plus the logo.

The site already ranked well. We had to change the interface without hurting SEO or load speed.

Delivered in 2 weeks by 2 designers, 89 hours total. The new site lifted the conversion rate by 2.5%.

Research
A redesign can easily cost search rankings. We studied the business and audience first, then kept every SEO-critical element in place.
Briefing
Users come for specific tools. We set a goal to make each feature easy to find and understand in seconds.
Wireframes
100+ pages risked a confusing structure. We kept the existing site structure and built a clear sitemap around key features.
UX Research
Dry SEO tables were hard to read. We turned data into clear charts and gave each tool its own card.
Moodboard
SEO tools often look dull and technical. We chose deep blue with bright accents for a modern, professional feel.
Design Concepts
We explored 3 directions. The chosen one keeps the main message and signup button impossible to miss.
UI Design
Many page types needed one look. We built a UI kit on a 2px grid with Ansage and Arial for consistent, readable pages on any screen.